Lego's First Documentary: 'Piece by Piece' - A Look at the Brick That Built a Billion Dollar Empire
Lego's "Piece by Piece," a captivating documentary that debuted in 2016, takes us on a fascinating journey through the history of the iconic Danish toy company. From its humble beginnings as a small woodworking shop in Billund, Denmark, to its global domination as a multi-billion dollar entertainment empire, "Piece by Piece" unravels the story of Lego's remarkable rise to the top.
The documentary, directed by Jonathan King, doesn't shy away from exploring the complexities of Lego's evolution. We see how the company navigated challenges like near bankruptcy, shifting consumer trends, and competition from other toy manufacturers. We also witness the company's ambitious expansion into film, video games, and theme parks, cementing its status as a cultural phenomenon.
But "Piece by Piece" goes beyond just celebrating Lego's success. It also delves into the profound impact the company has had on generations of children, and even adults, around the world.** The film highlights how Lego has become a symbol of creativity, imagination, and boundless possibilities.
Here's a deeper look at what makes "Piece by Piece" such a compelling watch:
A Captivating Story of Innovation and Resilience
"Piece by Piece" takes us back to the 1930s, where Ole Kirk Christiansen, a struggling carpenter, began crafting wooden toys for his children. We see how the company's early success was built on Ole's commitment to quality and his innovative spirit. His creation of the "Automatic Binding Brick" - the predecessor to the modern Lego brick - marked a turning point for the company.
The documentary doesn't shy away from highlighting the challenges Lego faced, particularly during the 1990s. The company faced stiff competition from digital toys, and a drop in sales led to financial instability. "Piece by Piece" shows how Lego innovated by introducing new themes and products, eventually leading to a successful comeback.
The film also dives into Lego's expansion into new areas, like film and theme parks. We learn how the company took calculated risks to diversify its portfolio, leading to the blockbuster success of films like "The Lego Movie" and the creation of immersive Lego theme parks around the world.
A Celebration of Creativity and Imagination
"Piece by Piece" goes beyond the business side of Lego, highlighting the company's impact on children and adults alike. We see how Lego's simple yet versatile bricks have sparked creativity in countless individuals, fostering a love for building and design.
The documentary features interviews with Lego enthusiasts from all walks of life, showcasing the transformative power of the brand. We see how Lego has been used to create everything from intricate models to imaginative storytelling, inspiring innovation and problem-solving skills.
The film also touches on the growing adult fan community, highlighting how Lego transcends age and gender barriers. We see how adults find joy and satisfaction in creating complex models, showcasing their own creativity and connecting with a shared passion.
A Must-Watch for Anyone Who Has Ever Loved Lego
Whether you're a long-time Lego fan or just curious about the company's history, "Piece by Piece" is a must-watch documentary. It's a captivating and insightful journey through the evolution of a global icon, a testament to the power of innovation, creativity, and resilience.
Here are some key takeaways from "Piece by Piece":
- The story of Lego is a story of innovation, resilience, and a commitment to quality.
- Lego has had a profound impact on generations of children and adults, inspiring creativity, imagination, and problem-solving.
- The company has successfully navigated changing market trends and expanded into new areas, solidifying its status as a cultural phenomenon.
"Piece by Piece" is a must-watch documentary for anyone who wants to understand the legacy of Lego. It's a story that will resonate with anyone who has ever built a Lego creation, experienced the joy of creative play, or simply admired the power of imagination.
Frequently Asked Questions
1. Where can I watch "Piece by Piece"?
You can find "Piece by Piece" on various streaming platforms, including Amazon Prime Video, YouTube, and Google Play.
2. Is "Piece by Piece" available with subtitles?
Yes, the documentary is available with subtitles in multiple languages, including English, Spanish, French, German, and Japanese.
3. Who are the main characters featured in "Piece by Piece"?
The documentary features interviews with key figures in the history of Lego, including Jorgen Vig Knudstorp, former CEO of The Lego Group, and Kjeld Kirk Kristiansen, grandson of founder Ole Kirk Christiansen.
4. What is the duration of the documentary?
"Piece by Piece" is approximately 90 minutes long.
5. Is "Piece by Piece" suitable for all ages?
While the documentary is engaging for all ages, some of the themes and topics discussed might be more relevant to older audiences.
6. Does "Piece by Piece" include behind-the-scenes footage of Lego production?
Yes, the documentary includes fascinating behind-the-scenes footage of Lego's manufacturing facilities, showcasing the meticulous process involved in creating the iconic bricks.
In conclusion, "Piece by Piece" is a compelling and insightful documentary that provides a comprehensive look at the history and legacy of Lego. It's a story that will appeal to fans of all ages, reminding us of the power of creativity, imagination, and the lasting impact of a simple brick.
